Bill Sherer

Bill Sherer’s We Tie It Fly Shop, serving Northern Wisconsin and Michigan’s Upper Peninsula, is located in Boulder Junction, “The Musky Capital of the World”. Bill’s full-service fly shop and his Northern Adventures guide service have been catering to fly anglers since 1994. Bill has long been a supporter of HFFA, and often has a booth at the Annual Show. If you’re looking for trophy Muskie, or Big Bass, or wild Brook, Brown, or Rainbow, Bill’s the go-to-guy in the Northwoods! Bill has designed a full line of large flies tailor-made to catch big Muskie and Bass.